WHAT WE DO !
Cheerful Energy is a wellness center that provides classes in yoga as well as programs for counseling. The center is also a place for meditation and an organic atmosphere where individuals come to search for peace.
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LOGO AND USAGE !
The name of this brand is cheerful energy so its necessary to have a logo that corresponds with that name and give it a cheerful appearance. A sun is a symbolic form of happiness and being cheerful so it was appropriate to utilize a sun in the formation of this logo with cheerful colors. The pose of yoga is important as it includes an idea and insight to what the brand and company has to offer and what they do. I believe this logo accomplished tying the name of the brand into what they do. The name "Cheerful Energy" is a simple name and this is a simple logo that has characteristics of being unique.
This logo may not be skewed in any way as well as the colors may not be changed in any way when representing this brand.
COLOR SET !
These colors I thought were well suited for the logo and brand. The usage of bright colors and the contrast between the dark grey and the yellow makes the brand stand out. The colors represented correspond well with the title of the brand "Cheerful Energy" as both of those word phrases are powerful so the colors in the logo are powerful and positive. The use of the gradient in the sun is simple but adds uniqueness and style to the brand. By altering the colors throughout the sun shape draws attention to a viewer. The colors are suited well together and were chosen to represent the cheerful and simple brand.
FONT SET !
My brand is focused on the simplicity of the name and the logo. I chose this font because it is a pretty simple format and corresponds well with the shapes used in the logo. The Big Shoulder Text font has different styles to represent the font and I utilized two styles to make a distinction in the title of the logo. The brand "Cheerful Energy" is a phrase with one flow so I wanted to keep the simple font on both words however, I used the medium style of the Big Shoulders Text for the word "Cheerful" and in the same line I used the thin style for the word "Energy".
SOURCES OF INSPIRATION !
"The Little Wellness Place" is a brand made by a graphic design located in Salt Like city that caught my attention when I saw it on instagram. The account is called coasttocoast.studio on instagram and I liked the design and representation. I used the idea of this sun and incorporated it into my own logo. I used the pen tool in photoshop to utilize this sun shape in my own brand. This brand inspired the format of my logo to have the sun as an important recognizable factor and represent a cheerful shape above the rest of the brand's content. The sun represents positivity and the idea of being cheerful so it was reasonable to include with this brand.
This Bio plant leaf healing meditation yoga logo vector image inspired me in the creation of my brand logo because the function of this brand is similar to what my brand stands for. The colors used in this image are bright and cheerful and give a vibrant feel similar to the colors I used in my brand. This source inspired me to use bright colors and incorporate person our object of interest in my brand's logo. This is a simple logo that inspired the simplicity of my own logo.This image used a sun behind the person in the logo and inspired the placement for the sun shining above the yoga pose in the logo created for the "Cheerful Energy" brand.
In my logo I wanted to be sure to have an icon of a yoga pose to represent some of what the brand has to offer. This picture of a woman doing a yoga pose is from an advertisement for women's clothing selling yoga pants with pockets in them. When I came across this advertisement I was Inspired to incorporate this shape using the pen tool with the "Cheerful Energy" brand. I was inspired by this advertisement's simplicity of what they are intending to sell with this pose of a women in a yoga position.
